The Ink Tree Report February, 2005
Dear
author/publisher,
Looks like 2005 is
shaping up to be just as crazy as 2004. I'm working hard to get next
month's newsletter put together before I take off on March 5th for
my wedding and honeymoon! Lots of planning still to do... You'll
hear all about it when I get back.
By the way, we've
made loads of changes to our website this year, so if you haven't
been there in a while, make sure you check it out.
On with this
month's newsletter...
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Brought to
you by Ink Tree Ltd., your source of help for anything related to
publishing and book marketing.
Visit us at
http://www.inktreemarketing.com
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Marketing,
Marketing, Marketing
Book Promotion Secrets
This article was selected from our free
article bank which you can find here:
http://www.inktreemarketing.com/selfpublishingarticles.htm
You can have the best
book in the world, but are customers going to line up to buy your
book if they have never heard of it?
Book promotion for authors takes a lot of work and persistence. Above all,
you must believe in your book
and be dedicated to the task of promoting it.
Becoming aware of the most effective
author book promotion
techniques is a
vitally important first step. You have to identify your market
and specifically recognize your ideal customer. You may not
think this is necessary, but what it will do is allow you to
narrow down the precise book promotion techniques that will
yield the best results for your book. Your primary goal is to
sell books. Sell them to the people who want to buy them.
Here are our top
5 author book promotion tips:
Book Promotion Tip #1. Start with a
quality product. Your book must be able to compete with the books
put out by large publishing houses. Head down the bookstores and
check out all the books there. Your book must look like those books.
If it doesn't, your book promotion efforts will likely disappoint
you.
Book Promotion Tip #2.
Create a publicity plan that lasts for at least 2 years. Don't plan
for a one-time blitz of sending out news releases announcing your
new book. Spend time figuring out how to create 'news' out of your
book. Take it beyond the obvious and make the media notice you.
Believe it or not, you can easily do this without spending a
fortune.
Book Promotion Tip
#3.
Don't focus only on bookstore sales. There are so many places to sell
your book outside of the bookstores. There are places that will buy
your book in large volumes -- with no returns. The more buyers like
this you find, the more books you will sell.
Book Promotion Tip #4.
Don't leave out internet sales for your book. Is there a better way to
reach your customer directly today? Not only will you have the perfect
audience, but you'll also retain 100% of your profits made through website
sales. No distributor fees to pay, no agent commissions to pay, just cash in your
pocket.
Book Promotion Tip #5.
Be persistent.
Whatever you do, don't abandon your book promotion plan if it's not
working right away. Stick with it and adapt. If one promotional
technique isn't working for your book... move on to the next. Your
book has a message and that message needs to reach the customer.
Catching the interest of your target audience is your
main goal when developing your
book
promotion plans. You can have the best book in the world, but if
no one knows about it, no one will buy it.
It will take
time to figure out the best way to reach your target customer, but
you'll get it. Once you do, you'll sell a LOT of books.
© Copyright 2004 Ink Tree Ltd.
Ink Tree Ltd. helps authors publish, market and sell books.
We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com
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Tips You Can
Use
Many authors and
self publishers find that breaking into public speaking is an
incredible way to boost book sales. It's not uncommon for a speaker
to sell products to over 50% of the audience at
each speaking engagement. On top of that, established speakers are
paid $5000 and up for each speaking engagement.
Tom Antion’s site
is filled with help, resources and services to help speakers get
ahead. If you want to crack into speaking or become a better
speaker, this is the place for you.
Click Here
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Have You Heard?
Google is
beta testing a new chat group site that is definitely worth looking
into. They have a self publishing group with about 31 members
currently and it's a great place to connect with other authors and
publishers. Here's the link to that particular group:
http://groups-beta.google.com/group/Self-Publishing
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Mention My
Book!
Don’t forget to submit YOUR book! You'll
find instructions
at the end of this section.
==========================
A Very Good Year
Larry Cuocci, Author
More Info:
www.averygoodyear.net
or call
Palette Press toll-free (877) 787-7817
"My mother asked me to kill her."
Read this tell-all true story memoir of a seventeen-year-old's
dilemma. (Five Star Rating/out of five) ForeWordReviews.com.
==========================
Waiting for Silverbird
Conny Manero, Author
Available at:
www.publishedauthors.net/connymanero
Waiting for Silverbird is a 477 page novel, set in New York,
relating the life and career of Broadway dancer Danielle Hamilton.
Is this yet another dance story ... not at all, there's an unique
twist to this story, one that will have you guessing until the last
page.
===========================
***The intention of our new Mention My Book section is to give self
published books free exposure. Extra publicity never hurts! If you
want to submit your book for mention, please send an email with the
subject line “Mention My Book!” to us at:
info@inktreemarketing.com***
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Inspiration
"Do not go where the path may
lead, go instead where there is no path and leave a trail."
Ralph Waldo Emerson
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To your publishing success,
Joni Hamilton
VP Marketing
Ink Tree Ltd.
For more
information on Ink Tree and our services for authors and publishers,
visit us at:
http://www.inktreemarketing.com
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Sign up Here for The Ink Tree Report.
