The Ink Tree Report
I can't believe that in the last newsletter I was
saying that September was almost here. Well, here it is, gone!
Unbelievable. What's even more unbelievable is the latest news in
the publishing industry that Snooki is writing a book. And no, not
some trashy memoir outlining all of the trials and tribulations of
being one of the ever-so-classy stars of Jersey Shore, but... wait
for it... a novel! Seriously? Ok people, if she's publishing a book,
so can you. Really, we can do better, can't we?
Get writing!
Joni Pypers, VP Marketing
++++++++++++++++++++++++++++++++++++++++
Brought to you by Ink Tree Ltd., your source of help for anything
related to self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
+++++++++++++++++++++++++++++++++++++
Talent isn't enough. You need
motivation-and persistence, too: what Steinbeck called a blend of
faith and arrogance. When you're young, plain old poverty can be
enough, along with an insatiable hunger for recognition. You have to
have that feeling of "I'll show them." If you don't have it, don't
become a writer.
- Leon Uris
+++++++++++++++++++++++++++++++++++++
Achieving Your Goals
Many of us have either set goals in life or would like to set goals.
The current popular phrase is the “Bucket List” made famous by the
recent movie starring Jack Nicholson and Morgan Freeman – wow, a
terrific movie!
So, has one of your lifelong goals been to “Write a Book” and if so
then why are you waiting and/or what’s stopping you?
Of all the answers I have most often heard regarding this subject,
there are two that seem to be the most popular:
• I am waiting until I have the time (or retire)
• I just don’t know where to start
The first one I don’t think we at Ink Tree Ltd. can really help you
with. Time means different things to different people. The only
thing I can guarantee you is that “time flies” and if you are
serious about writing a book then it has to be more than just a nice
thought in your head that has you making excuses as to why you
cannot start this project now, or its something you are going to
leave until you retire – nothing wrong with waiting until you retire
but is that the real reason or is there something else holding you
back?
Now, this moves very nicely into the second answer : “I just don’t
know where to start”. Often this can be part of the procrastination
that a person will have or the overwhelming reason that a person
uses to make their dream or desire not happen, and this is true not
just for writing a book but for all of our dreams!
Writing a book is a huge undertaking and where to start is the
biggest question. The right answer to that can be the difference
between making this a successful endeavor or not following through
on your dreams and completing your book.
I have always believed, in fact we all at Ink Tree sincerely
believe, that it is necessary to identify what needs to be done,
i.e., the process. If it’s your lack of expertise that is holding
you back, then find the right person who has the expertise to do it
for you.
Writing a book is very costly and yes, it is quite reasonable to
want to cut costs or save money whenever you can, but make sure it’s
done in the right places and not where it will count down the road
when you are trying to get the media interested or have it placed on
the shelf at the bookstore. A few places NOT to cut
corners would be:
• an editor
• a graphic artist
• a printer
So before we go any further, as there are so many places where
mistakes can be made, we at Ink Tree have exactly what you need when
you set out on your book writing journey. We have the
Ultimate Book Marketing Kit
which is exactly where each and every “new writer” wanting to follow
their dream of writing a book needs and should start. This answers
the second answer above “I just don’t know where to start”.
The Ultimate Book Marketing Kit takes you from the “thought in your
head” to the finished product ready for the media/publicity and on
to the “shelves at the bookstore”. Every little thing and big thing
that can become a costly mistake is taken care of for you – all your
questions answered, everything you need to do that will make this
whole procedure easy to understand and make this experience
interesting and fun, while following your dream to completion. It’s
all there – one step at a time – AND we offer free coaching by
email.
So, if you have created a “Bucket List” and one of the things you’ve
added is “Write a Book” then get started the right way, make it
happen and let Ink Tree Ltd. help you with the Ultimate Book
Marketing Kit.
Copyright© Ink Tree Ltd. 2010 All rights
reserved.
++++++++++++++++++++++++++++++++++++++++
Questions from Self Publishers
Q: What are the essential
components of a news release?
A:
1. Have a killer headline. Create controversy or at least have
the reader stop and say, "What?"
2. Keep the press release to one page.
3. Place the contact information at the top.
4. Open with a strong statement.
5. State the benefits of your book in bulleted points.
6. Use only one strong endorsement.
7. Include a quote from the author.
8. End by stating that the author is available for interviews.
9. Place this symbol at the bottom of the page to indicate "The
End": ###
Do you have a publishing question you'd
like to see featured in our newsletter? Send it to us at
info@inktreemarketing.com
with the subject line: "Newsletter Question".
++++++++++++++++++++++++++++++++++++++++
Links and Resources for Self Publishers
If you haven't seen the Free download Trash Proof
News Releases, by Paul Krupin, be sure to check it out. It’s
expressly designed to be an immense help to anyone who even thinks
about writing a news release.
TRASH PROOF NEWS RELEASES is a tool designed with one specific goal
– to get you publicity in your target media that achieves a return
on investment that rivals and even exceeds your best marketing. It
offers you everything you need to know to give media everything they
need to run with the story using you and the resources you’ve
arrayed and meet their needs in today’s fast paced environment and
ever changing technologies.
http://www.smashwords.com/books/view/5921
++++++++++++++++++++++++++++++++++++++++
Self Publishing Articles on Our Website
Check out our FREE Articles page on our site for
articles on all areas of Self Publishing. Featured this month (click
to go straight to the article):
Marketing A Book
You can find our article
database here:
http://www.inktreemarketing.com/selfpublishingarticles.htm
++++++++++++++++++++++++++++++++++++++++
Mention My Book!
Don’t forget to submit YOUR book! You'll find instructions at the
end of this section.
==========================
It's Almost Friday
Irma Jacobs Tirro, Author
Available at:
www.amazon.com
www.barnesandnoble.com
Eleven year old Jodi dreads Friday, Annual Pet
Day at school. She's
never had a pet and her classmates laugh and
mock her.
"Are you mean?"
"Do you smell?"
Jodi is embarrassed to tell them her mother is a
snob who thinks
animals are nasty and that it's not proper to
have one.
An only child, Jodi is lonely, and sometimes
wonders if her mother
loves her.
It's almost Friday and Jodi is determined to
fiind a pet to take this
year. Where she looks and what she finds
startles everyone.
========================
Skinwalker Moon
Helen L. Montgomery, Author
Available at:
www.hlmontgomery.com and
www.skinwalkermoon.com
Sara Sawyer is swept from her feet by the Indian
traditionalist known only as “Hawk.” Mysterious and mystical, he
enshrouds her in a world of magic...until one day, with little
explanation, he returns to the forests that had formerly been his
life.
Two years pass. Sara, a reporter, is sent to cover an unusual
killing—a man has been found dead with a look of screaming terror on
his face. Sara senses there’s more to the killing than meets the eye
but rejects the notion that repeatedly suggests itself: that the
actual cause of death was something supernatural.
That night, at the height of a fierce storm, he returns, bringing
with him the disturbing tale of a skinwalker: a dreadful spirit
creature he claims is responsible for the killing. But in rejecting
a supernatural premise, Sara is forced to face the possibility that
Hawk himself may be the killer…
========================
***The intention of our Mention My Book section is to give free
exposure to
self published books. Every bit of publicity counts! If
you want to submit your book for mention, please send an email with
the subject line “Mention My Book!” to us at:
info@inktreemarketing.com*** In order
to be considered, you MUST include: Book Title, Author, Website (or
where the book is available), and a brief synopsis. If any of these
elements are not included, we will not be able to feature your book.
++++++++++++++++++++++++++++++++++++++++
Remember to check out our BRAND NEW version
of the Ultimate Book Marketing Kit on our website.
http://www.inktreemarketing.com/BookMarketingKit.htm
To your
publishing success,
Joni Pypers
VP Marketing
Ink Tree Ltd.
For more information on Ink Tree and our
self publishing
and
book
marketing services for authors and publishers, visit us at:
http://www.inktreemarketing.com
++++++++++++++++++++++++++++++++++++++++
Sign up Here for The Ink Tree Report.
