The Ink Tree Report
We've just launched the
Brand New, Revised edition of our Ultimate Book Marketing Kit. It's
full of updated and new information, but the most exciting thing is
that the entire Book Publicity Kit that used to be a separate
package is now a FREE inclusion in the Ultimate Marketing Kit. Now
you get it all in one comprehensive kit. Click here for more info:
The
Ultimate Book Marketing Kit
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Brought to you by Ink Tree Ltd., your source of help for anything
related to self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
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"Only the foolish learn from
experience — the wise learn from the experience of others."
-- Romanian Proverb
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When is Self
Publishing SELF Publishing?
There appears to be some confusion about the
definition of self publishing. So you ask, What is it really? As an
author and aspiring publisher, you need to understand the different
ways in which to create a physical book.
Basically, there are three strategies for publishing:
1. Submit your manuscript to a publishing house, which takes
over the design, editing and printing
2. Find a publishing service that takes over
the design and editing, and sometimes the printing
3. Organize the design, editing and printing
yourself.
Which one do you think is SELF publishing? If you chose number one
or number two, you are wrong. The correct answer is number three. In
order to produce a quality product that will sell over a long period
of time, YOU must be the publisher.
Imagine that you want to build a new house. You have a vision of how
your dream house should look, but you decide to turn the project
over to someone else. You tell them to design and decorate the house
and when it is done, you will move in. Do you really think that the
house designed and decorated by someone else will entirely meet your
needs and your tastes? Where do you want the bedrooms, the
bathrooms, the laundry room? What materials do you like for the
floors, the cupboards, the walls? What colors do you like? You can
have the house built by a contractor, but the designer cannot get
into your head to envision the final product, so you must call the
shots.
The same holds true for your book. When you work with your own
editor, your own graphic designer and your own printer, you can
create the beautiful, professional-looking book that you know you
can live with and that you can sell because YOU called the shots.
Copyright© Ink Tree Ltd. 2009 All rights
reserved.
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Questions from Self Publishers
Q: "Where do I find
media contacts when I'm putting together the publicity campaign for
my book?"
A: The most
important thing to be aware of is that the media is a very
transient industry and it is very difficult to keep up with who
is doing what at each media outlet. Producing your own list is
extremely time consuming because you will constantly have to
update it. The best results, we've found, is renting a list from
a company that specializes in building and maintaining lists.
There are many out there once you start looking. Be sure to ask
for a sample before you commit to buying and make sure they will
provide you with a copy of the list, including all contact
information.
Do you have a publishing question you'd
like to see featured in our newsletter? Send it to us at
info@inktreemarketing.com
with the subject line: "Newsletter Question".
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Links and Resources for Self Publishers
We now have a self publishing blog that we update
regularly with insider tips, tricks and info on how to self publish
your book successfully. Check it out!
http://selfpublishingbooksforprofit.blogspot.com/
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Self Publishing Articles on Our Website
Check out our FREE Articles page on our site for
articles on all areas of Self Publishing. Featured this month:
What
Does Distribution Have to do With Book Publicity?
You can find our article
database here:
http://www.inktreemarketing.com/selfpublishingarticles.htm
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Mention My Book!
Don’t forget to submit YOUR book! You'll find instructions at the
end of this section.
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Simply too much Homework!
What Can We Do?
Simply Write! Practical Advice for Personal & Family Writing
Simply Read! Helping Others
Learn to Read
Vera Goodman, Author
Available at:
http://www.readingwings.com/
Vera Goodman is a best selling author, teacher, and speaker who is
known Internationally for her simple, common-sense approach to
teaching and learning. Her deep compassion for children who can't
read in our highly literate society has led her to spend her
retirement years writing for, and speaking to, parents and teachers
about how we learn to read and write.
Her first book Reading is More Than Phonics! was a bestseller. It
has been re-titled to fit the SIMPLY SERIES. It is now called,
Simply Read! Helping Others Learn to Read. It is based on
her research and presents the Reading Wings Approach TM to coaching,
a uniquely simple, unusual process that focuses on comprehension and
puts phonics into perspective.
Vera's second book, Simply Write! Practical
Advice for Personal and Family Writing, is based on the
premise that just as families who read together raise strong
readers, families who model and celebrate through family writing
will raise strong writers.
Vera's third book, Simply Too Much Homework!
What Can We Do?, draws attention to how excessive homework
places unnecessary stress on families and leaves little time for
personal reading and writing.
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***The intention of our Mention My Book section is to give free
exposure to
self published books. Every bit of publicity counts! If
you want to submit your book for mention, please send an email with
the subject line “Mention My Book!” to us at:
info@inktreemarketing.com***
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Remember to check out our BRAND NEW version
of the Ultimate Book Marketing Kit. Remember that the first 100
orders will receive an EXTRA two months of unlimited FREE consulting
via our email consulting hotline.
http://www.inktreemarketing.com/BookMarketingKit.htm
To your
publishing success,
Joni Pypers
VP Marketing
Ink Tree Ltd.
For more information on Ink Tree and our
self publishing
and
book
marketing services for authors and publishers, visit us at:
http://www.inktreemarketing.com
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