The Ink Tree Report
I can say with some certainty that
wherever it is that you are reading this, the weather is probably
better than it is here. I'm almost wondering if my calendar is
broken because it says May, but every time I look outside more of
that wet white fluff is falling from the sky. What is the deal???
On the bright side, I'm not tempted
to be outside finding fun things to do rather than sitting inside
working. I guess that's a bright side. Come on, let's talk about
publishing to keep my mind off it.
Joni Pypers, VP Marketing
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Brought to you by Ink Tree Ltd., your source of help for anything
related to self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
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"I know the price of success:
dedication, hard work and an unremitting devotion to the things you
want to see happen."
- Frank Lloyd Wright
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EBooks: How Important Are They?
As technology
changes so it impacts the world of publishing. eBooks are gaining
ground daily. Now with technology bringing a “portable library”
into our briefcases and handbags it has become an important factor
when publishing your book.
I think the
world of reading will be divided as time goes on. There will always
be those who prefer the “feel of the book and the turning of the
pages” and those who love to keep their own hard copy library filled
with their authors of choice and important reading, but it is true
to say that e-books are a necessary and very important component of
your business. Eventually e-books will be viewed much like
Cilantro: you either love it or hate it (and maybe a few on the
fence) but nevertheless, e-books are extremely important to your
business!
I personally
can see the value in an “e-Book Reader”, but know that I will never
be able to give up the "feel of the book" and the page turning which
for me is part of the enjoyment of reading a book!
My husband,
on the other hand, thinks that the "E-book Reader" is just awesome
and cannot wait for Fathers Day, his Birthday or Christmas to
receive one of these. He loves the concept: the ease of having as
many books as you want right at your finger tips, the compactness of
having many books in one device, and the simplicity of books that
fit so nicely and easily to take just about anywhere. He is quite
happy to have his library held within his reader.
From a
business side of things I would say it is a MUST to cover all areas.
When publishing, it makes good sense to have your book available
both traditionally and electronically so you can cover all those
"divided camps" and not lose a very important and lucrative stream
of income!
Knowing
what’s going on and keeping up with the ever changing world of
publishing is one of the differences between success and failure.
Copyright© Ink Tree Ltd. 2009 All rights
reserved.
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Questions from Self Publishers
Q: How do I get the media
to pay attention when I send them my book?
A:
First, you want to come up with a good story. An angle.
Something that makes you stand out and makes your book
newsworthy. There has to be a story there, not just a book.
Second, you have to have a GREAT news release. This is something
you can do yourself, but it's not easy. There is a reason why
publicity is a specialty and people make a living out of writing
press materials. Make sure it's good. Third, give them
everything they need. Producers and editors want all of their
questions answered in the materials you send. You want to make
their jobs as easy as possible so that you don't leave them with
a whole bunch of questions.
Do you have a publishing question you'd
like to see featured in our newsletter? Send it to us at
info@inktreemarketing.com
with the subject line: "Newsletter Question".
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Links and Resources for Self Publishers
Wikipedia article on Publishing:
http://en.wikipedia.org/wiki/Publishing
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Self Publishing Articles on Our Website
Check out our FREE Articles page on our site for
articles on all areas of Self Publishing. Featured this month (click
to go straight to the article):
Book Club Sales - Increasing the Odds
You can find our article
database here:
http://www.inktreemarketing.com/selfpublishingarticles.htm
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Mention My Book!
Don’t forget to submit YOUR book! You'll find instructions at the
end of this section.
==========================
The Little Guide to Big
Changes: 6 Steps to Creating Lasting, Positive Change in Your Life
Sarah M.
Collins, Author
Available at: www.amazon.com
www.amazon.ca
www.amazon.co.uk
www.barnesandnoble.com
The challenges of
today can often seem overwhelming. Where can you
turn to find the solutions you seek? The Little
Guide to Big Changes can help you discover the
answers. Here is a great little book of
powerful, timeless methods for people looking to
transform their lives. The Little Guide to Big
Changes shows people how to work with their
inner self to create positive, lasting outer
changes. Anyone who wants to change their
circumstances can benefit from the six steps to
inner transformation. Each step can be done
alone or in concert with the other steps,
resulting in big changes. They are the catalyst
to changing your life. A good self-help and
personal growth book for anyone looking to move
forward in their life.
The Little Guide to Big Changes – Changing lives
from the inside, out.
========================
Parents’ Handbook: NLP and Common
Sense Guide for Family Well-Being
Roger Ellerton, Author
Available at:
www.parents-handbook.com
The Parents’ Handbook provides you and your family
with the knowledge and tools to make a significant difference in
your lives and your family’s well-being.
By the time you finish the Parents’ Handbook, you will have
discovered how to:
· Have meaningful, supportive conversations with your partner and
children.
· Address beliefs or habits that get in the way of being an
effective parent.
· Help your children address beliefs or habits that limit them.
· Support yourself and family members in achieving your respective
dreams.
· Fulfill the six primary parenting roles essential for the
well-being of your children.
· Support your children in learning effectively at school and at
home.
Although written for parents, the material is presented at a level
older teens can understand and use. With the aid of their parents,
younger teens will also find most concepts in this book useful.
========================
***The intention of our Mention My Book section is to give free
exposure to
self published books. Every bit of publicity counts! If
you want to submit your book for mention, please send an email with
the subject line “Mention My Book!” to us at:
info@inktreemarketing.com*** In order
to be considered, you must include: Book Title, Author, Website (or
where the book is available), and a brief synopsis.
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Remember to check out our BRAND NEW version
of the Ultimate Book Marketing Kit on our website.
http://www.inktreemarketing.com/BookMarketingKit.htm
To your
publishing success,
Joni Pypers
VP Marketing
Ink Tree Ltd.
For more information on Ink Tree and our
self publishing
and
book
marketing services for authors and publishers, visit us at:
http://www.inktreemarketing.com
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