The Ink Tree Report
I hope you're having a great summer
and enjoying all it has to offer. The highlights for me so far
include pools, beaches, farmer's markets, cherry picking (which
quickly turned into a stain removal marathon, from both clothing and
2-year-old child) and time with family. It's been everything I want
summer to be and there's still time left.
Soon enough September will be here
and that means things are about to get more serious, so until then
relax, enjoy, read...
Joni Pypers, VP Marketing
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Brought to you by Ink Tree Ltd., your source of help for anything
related to self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
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"Life-transforming ideas have
always come to me through books."
Bell Hooks, O Magazine, December 2003
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A piece from our Blog...
People ask me
all the time: when should I learn about self publishing? Should I
write the book first?
Absolutely not! Don't write the book first and especially don't
print the book first or you may completely miss your target market.
What authors need to understand first and foremost is that they are
publishing a book which is a product that is meant to be sold for
profit. Shocking idea to many authors!
What do you mean? My book is just a product to be sold? But I just
want to be a published author, sell lots of books and be rich and
famous. Not going to happen if no one buys the book.
When you are writing your book you must write with the reader
(a.k.a. the buyer) in mind. If you are writing for yourself, keep it
to yourself. Write your thoughts in a journal and enjoy reading the
journal to yourself whenever the mood strikes you.
If you want other people to read (and buy) your book, you must keep
the reader in mind. What interests the reader? Are you entertaining
the reader or are you informing the reader or are you solving a
problem for the reader? As the author you must keep those points in
mind as you write so that your book has a purpose or a message or it
is meant to entertain a specific audience.
These points will all be important as you look for buyers and as you
do your publicity campaign. You will be talking to someone in
particular, not just anyone. If you write for anyone, no one will
buy your book.
Who needs a garage full of books? Not you!
Make sure you follow our blog
for more tips & info:
http://selfpublishingbooksforprofit.blogspot.com/
Copyright© Ink Tree Ltd. 2009 All rights
reserved.
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Questions from Self Publishers
Q: Is a book with some
religious content acceptable to the media?
A:
Maybe, and only maybe, some media will review the book.
Most media, whether print, radio or television, shy away from
books with a religious or a spiritual slant because they do not
want to appear to support any particular religious point of
view.
You can imagine the backlash that they might experience from
people of various religious persuasions and the media would be
labeled as a supporter of one particular group.
That is not to say that you cannot find media who will review
the book, but choose them carefully. You can target religion
sections of newspapers, religion magazines, radio and television
shows, religion websites and chat groups, etc.
The point is, you need to target media who are interested in
your genre, religious or otherwise.
Enjoy your interviews.
Do you have a publishing question you'd
like to see featured in our newsletter? Send it to us at
info@inktreemarketing.com
with the subject line: "Newsletter Question".
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Links and Resources for Self Publishers
Distributors can be tough to come by, especially in
Canada. Here's a new one that might be of interest:
http://www.redtuquebooks.ca/
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Self Publishing Articles on Our Website
Check out our FREE Articles page on our site for
articles on all areas of Self Publishing. Featured this month (click
to go straight to the article):
What Does Distribution Have to do With Publicity?
You can find our article
database here:
http://www.inktreemarketing.com/selfpublishingarticles.htm
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Mention My Book!
Don’t forget to submit YOUR book! You'll find instructions at the
end of this section.
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The ABC Field Guide to
Faeries
Susanne
Alexander-Heaton, Author
Available at: http://www.abcfaeries.com
The mission of
this lavishly illustrated children's book is to
encourage respect for ourselves, each other and
the environment, while raising funds for causes
that support this. It is Susanne's hope that
everyone who is touched by this book is inspired
and motivated to embrace the mission statement,
to live their wildest dreams and to help support
worthy causes.
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Your Life Oughta Be a Book - Write
the Stories of Your Life
Carol Petersen Purroy, Author
Available at:
http://www.a-zpublishing.com
This "How-to" book is also a "Why-to", written to inspire as well as
instruct readers on memoir writing. Included are writing activities,
excerpts from published and unpublished memoirs, suggested topics
for memoir writing, tips on where to find ideas, on writing a
page-turner, and much much more.
Useful to writers at all levels, YOUR LIFE OUGHTA BE A BOOK is
especially helpful to those who don't yet think of themselves as
writers. Although it is conversational and informal, the author used
it as the textbook for her memoir-writing classes.
Author, Carol P. Purroy, was named WOMAN OF THE YEAR IN PUBLISHING
by the National Association of Professional Women (2010).
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***The intention of our Mention My Book section is to give free
exposure to
self published books. Every bit of publicity counts! If
you want to submit your book for mention, please send an email with
the subject line “Mention My Book!” to us at:
info@inktreemarketing.com*** In order
to be considered, you must include: Book Title, Author, Website (or
where the book is available), and a brief synopsis.
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Remember to check out our BRAND NEW version
of the Ultimate Book Marketing Kit on our website.
http://www.inktreemarketing.com/BookMarketingKit.htm
To your
publishing success,
Joni Pypers
VP Marketing
Ink Tree Ltd.
For more information on Ink Tree and our
self publishing
and
book
marketing services for authors and publishers, visit us at:
http://www.inktreemarketing.com
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