The Ink Tree Report Publishing Newsletter

Book Galleys (May 2004)

The Ink Tree Report - May, 2004


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Brought to you by Ink Tree Ltd., your source of help for a
nything related to publishing and book marketing.
Visit us at www.inktreemarketing.com

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Note: Are you a publishing professional? Read about our
affiliate program and learn how you can make money by
helping other authors get published. Details at the end of
this report.

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Marketing, Marketing, Marketing


How to Utilize Galleys for Best Results

By Christopher Willitts

Once your book hits bookstore shelves, you've got
approximately eight months to produce sales. If your
book doesn’t prove itself after the eight months, it will
almost certainly get pulled. So the time to do your
marketing is way before your book even thinks about
hitting the shelves.

Thousands of booksellers and librarians found their buying
decisions on reviews. But the major review journals (i.e.
Library Journal and Publishers Weekly) will only review
your book if you send them a bound manuscript – a.k.a.
bound galley - three to four months in advance of your
targeted publication date.

A galley is a compilation of unbound signature pages of your
book. The contents of a galley can be photocopied or printed
from your computer.

A bound galley is a galley that has been bound into book
form. Bound galleys are generally produced after a
manuscript has been typeset but before proofreading.
If you plan on sending out more than 25 pre-publication
review copies and you do not have access to a photocopier,
it may be more cost-effective to make bound galleys. This is
because galley printers typically charge less per page than
your local copy shop.

The majority of reviewers are content to read books in
manuscript form, but it is worthwhile to get them bound
in some way – a visit to your local Kinko’s® should do the
trick. A small amount of reviewers do object to bound
manuscripts, since they are usually more bulky than
galleys.

Make sure the galley or bound manuscript includes this
information either on the cover or first page:


• title
• author
• publication date
• ISBN
• number of pages
• price
• trim size
• hardcover or softcover
• number of illustrations and/or photographs
• publisher name and contact information
• distributor name and contact information
• publicist name, address and contact information
• print something like this on the cover: “Uncorrected proof.
Galley copy only. Do not quote without prior permission from the publisher.”


Electronic galleys (egalleys) are the next stride in the
evolution of the printed galley. Egalleys can have the
same contents of printed galleys – they are just in ebook
format. Egalleys are faster, easier, and cost much less to
produce than printed galleys.

Egalley invitations can be emailed to everyone you'd send
a bound galley: reviewers, catalogs, libraries, journalists,
resellers, websites, bookstore buyers, and other agents of
influence.

My suggestion: Use a combination of both printed and
electronic galleys. Send bound galleys to the most
significant reviewers while using egalleys to expand
your marketing reach to independent bookstores,
smaller publications, and international markets. If
possible, send the reviewer/buyer the version they prefer.


© copyright 2004 Christopher Willitts

Christopher Willitts is the Founder of Go-Publish-Yourself.com™.
He can be reached at 931.422.9906 or christopher@go-publish-yourself.com. Visit http://www.go-publish-yourself.com and
sign up for his FREE email newsletter to receive Tips, Secrets,
Articles, and Much More, all designed to help you achieve
self-publishing success.

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Tips You Can Use

Once you’ve sent information to any potential media reviewer,
you must follow up if you want to see results.

Publicity expert Joan Stewart, also known as The Publicity
Hound offers you instruction on “How to Create the
Perfect 30-Second Phone Pitch” in a special seminar
transcript on her website.

Follow this link to her website and then click on
Tapes/CDs/Transcripts on the left-hand menu bar.
Click Here: The Publicity Hound

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Have You Heard?

During your publicity campaign, you’re bound to get
booked on several television programs. Want to be
sure you know what you’re doing when you get there?
Check out our report on TV Appearances – Do’s and
Don’ts here:

Articles

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Interesting Stuff

The Do It Yourself Author Show is a literary radio show
hosted by a self-publisher and featuring self-published
authors. A great place to hear stories of other self
publishers or to submit your own story!
Find out more here:

www.diyauthor.net

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Inspiration

“One hundred percent of the shots you don't take,
don't go in.”

Wayne Gretzky

(Ink Tree is based in Calgary, so we thought it quite
appropriate that something in this month’s newsletter
was related to hockey… Go Flames Go!)

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Affiliate Program

Increase your revenue by helping other authors get
published and achieve success. Sign up for our affiliate
program and get paid to help others here: Affiliate Program

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Please submit your own tips, articles and experiences
to us for possible inclusion in future newsletters. We'd
love to hear your stories and share your advice.

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For more information on Ink Tree and our services for
authors and publishers, visit us at:

www.inktreemarketing.com

Member of SPAN and PMA
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