The Ink Tree Report
++++++++++++++++++++++++++++++++++++++++
Brought to you by Ink Tree Ltd., your source of help for anything
related to self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
+++++++++++++++++++++++++++++++++++++
Are You Really
SELF
Publishing?
Are you really and truly SELF
publishing your book? Many self publishers are very successful,
selling thousands of copies of their books – but, they are truly the
publishers. At this point, it might help to actually define self
publishing. Wikipedia defines self publishing as ” the publishing of
books and other media by the authors of those works, rather than by
established, third-party publishers”. We agree. Self publishing does
not mean that you sign a contract with a subsidy publisher, vanity
press or any other type of publishing “service”.
Self publishing means that
you are the publisher. You are in control of all of the following
aspects of the book:
- writing the text
- hiring the editor
- finding the book designer
- sourcing and owning the rights to any photographs or graphics
- owning the ISBN and the Cataloging Information
- owning the electronic files
- obtaining the copyright in your own name
- finding printers and getting quotes
- getting distribution
- managing the publicity
- designing the marketing campaign (finding buyers)
One of the biggest advantages of
self publishing is that you are the owner of the electronic
files. Most publishing services tell you that you own the copyright,
which is true, but they own the files. If you decide at some future
date that you want to find another printer, you will have to
purchase the files from the publishing service - if in fact they
will release them to you.
Another advantage to true self publishing is that you can print
large volumes of books without buying your own books back from the
publishing service. We have seen many “self publishers” lose out on
bulk sales of their books because the cost of buying back the books
eats any possible profits. The true self publisher can shop around
for the best print costs in order to make a large sale feasible.
Quality of product is a huge advantage of true
self publishing. Experienced
book buyers can spot a publishing service book a mile away. They
have a “cookie cutter” look, barely acceptable design and inferior
quality of editing. Media personnel immediately dismiss such books
and volume buyers will not even open the cover. Those professionals
place their reputations on the line when selling books, so they look
for superior quality and good perceived value (great quality for a
good price).
There is no substitute for pride of ownership. There is no
substitute for knowing that you have created a superior product.
There is no greater satisfaction for seeing your book sell. Stay in
control of your book, create a product that other people want and
reap the rewards. If you plan to self publish – SELF publish.
© Ink Tree Ltd. 2008
www.inktreemarketing.com
++++++++++++++++++++++++++++++++++++++++
Questions from Self Publishers
Q: "I published my
book through a “self publishing” service. The book retails for
$10.95 and it costs me $4.95 to buy the book from the publishing
service. Where can I sell my book?"
A: Your market is very limited. A distributor will approach book
stores but you must pay the book store at least 40% of the retail
price and the distributor will probably take 15%, so bookstore sales
are out of the question. Volume buyers, such as display marketers,
catalogs and discount retailers require a 70% to 80% discount, so
they are also eliminated from the equation. You might be able to do
some fund raisers for charities or some sales to the corporate
market, depending on the subject matter of the book.
Back-of-the-room sales can be very good if you are a professional
speaker. Website sales might work, again depending on the subject
matter – if you have written about a topic that is widely searched
on the internet, you could do quite well. If you had actually SELF
published to keep your print costs down, your market would be much,
much wider.
Do you have a publishing question you'd
like to see featured in our newsletter? Send it to us at
info@inktreemarketing.com
with the subject line: "Newsletter Question".
++++++++++++++++++++++++++++++++++++++++
Links and Resources for Self Publishers
This company allows Publishers to market, distribute
and deliver their content online in a simple and cost effective
manner.
http://www.ipublishcentral.com/
++++++++++++++++++++++++++++++++++++++++
Self Publishing Articles on Our Website
Check out our FREE Articles page on our site for
articles on all areas of Self Publishing. Featured this month:
Self Publishing Success Stories
You can find our article
database here:
http://www.inktreemarketing.com/selfpublishingarticles.htm
++++++++++++++++++++++++++++++++++++++++
Mention My Book!
Don’t forget to submit YOUR book! You'll find instructions at the
end of this section.
==========================
College Sense: What
College and High School Advisors Don't Tell You about College
Tawan Perry, Author
Available at:
www.iuniverse.com,
www.amazon.com
College Sense: What College and High School Advisors Don’t Tell You
about College (Iuniverse Publishers), is a comprehensive college
guide that covers everything from applying to college to the
academic, social and the very unpredictable aspects of college.
Tawan believes that it is critical that students find success early
in college and it begins with students understanding how to take
advantage of campus resources. College Sense makes a point to
emphasize that it takes
an institution to graduate a student. In doing so, the book gives
students over hundred tips of how to maximize campus resources.
College Sense special features include a glossary of higher
education terms, questions to ask before, during, and after the
campus visit, a resource appendix, how to reduce and eliminate debt
and his own inspiring story of how he overcome adversary in college.
College Sense is a most read for all high school, first year college
student, parents, and anyone else who has a stake in higher
education.
========================
A Matter
of Destiny: How to Find and Marry your Soulmate
Joanne B. Parrotta, Author
http://www.amatterofdestiny.com.
A Matter of Destiny is for all those who have
experienced disappointment in love and wondered if they will ever
find happiness in relationships. It is written for single men and
women who are beginning to realize that there must be something more
to love than what they have been experiencing. This book will reveal
how you can make the dream of finding your meant-to-be love a
reality.
===========================
What Everyone
Believed: A Memoir of Intuition and Awakening
Christine Hoeflich, Author
www.amazon.com
What is the “Great Shift” in consciousness really
about? Learning to trust the divine connection within more than
anyone or anything outside oneself. This practical guide details the
amazing process for developing trust in our intuition (necessary for
personal growth, for navigating crises, and for discovering our
unique contribution towards “The Great Shift”). “Ask and it is
given” refers to this deeper purpose: once begun, we receive the
gifts of interconnectedness—insights, serendipitous events,
synchronicity, and universal cooperation—that give life meaning,
clarity, and ease. This compelling memoir—and the story of all of
us—will forever change our understanding of life’s purpose.
===========================
***The intention of our Mention My Book section is to give free
exposure to
self published books. Every bit of publicity counts! If
you want to submit your book for mention, please send an email with
the subject line “Mention My Book!” to us at:
info@inktreemarketing.com***
++++++++++++++++++++++++++++++++++++++++
To your
publishing success,
Joni Pypers
VP Marketing
Ink Tree Ltd.
For more information on Ink Tree and our
self publishing
and
book
marketing services for authors and publishers, visit us at:
http://www.inktreemarketing.com
++++++++++++++++++++++++++++++++++++++++
Sign up Here for The Ink Tree Report.
