The Ink Tree Report March, 2006
I'm sure you know by now that at Ink Tree we specialize in
non-traditional book sales and that we specialize in selling books
to display retail companies. This is such an untapped market for
publishers and I can't tell you how many times a day someone asks me
"exactly what are display retailers?".
This months marketing feature article is going to
explain such companies to you. If you want to know how we sell
thousands of books to these companies, read on...
Best,
Joni Pypers
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Brought to you by Ink Tree Ltd., your source of help for anything
related to self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
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Marketing, Marketing, Marketing
Just What Are
Display Retailers Anyway?
You hear about authors selling
truckloads of books, in single sales, to single buyers. You've heard
that these sales are non-returnable, and you may have even heard
that publishers profit from these sales. You wonder, how can this
be?
Well, many savvy publishers have
discovered the relatively undiscovered market of selling books to
display retail companies. These companies buy books by the thousand
in single sale, with no returns. That means no consignment terms, no
return shipments and no headaches for the publisher. Quick and easy,
these sales are an incredible way to increase your publishing
revenues.
What exactly do these companies do?
They sell books in non-traditional markets. Next time you're walking
through a mall, a school, an office tower, a trade show or a
hospital lobby and you see a temporary kiosk set up selling books,
take note. These kiosks are set up by display retail companies. They
sell books in such places at lower prices for limited periods of
time.
Let me explain how it works. A
publisher (or a publisher's agent, like Ink Tree) submits a book to
a display retail company. If the company likes the book, they order
a test run. Now, this test run usually only consists of a few
hundred books and to be honest, with the steep discount taken by the
buyer, nobody really makes any money from such a test. However, if
the test goes well, the company will then purchase a real order.
Such orders are usually in the neighborhood of 10,000 books or more.
This is where you start to see some profit.
Sometimes the sale is direct, meaning
that the buyer expects the publisher to ship the books directly.
Sometimes it's a licensing agreement where all the publisher has to
do is sign the contract, hand over the disk and collect the check.
In such a licensing agreement the buyer even handles the printing
and pays the publisher a licensing fee for the right to print and
sell the books. These are fast, easy, clean sales and require almost
no work on the part of the publisher. These are the sales that allow
publishers to conserve energy for the rest of the book's marketing
plan.
As a publisher, you should make it
your mission to explore all sales avenues. Don't miss out on
"hidden" markets as they are often the areas that bring you the
greatest profits.
© Copyright 2005 Ink Tree Ltd.
Ink Tree Ltd. helps authors publish, market and sell books.
We have all the tools you need to succeed in
book publishing. Let us help you make your book a success. http://www.inktreemarketing.com
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Tips You Can Use
Has it been a while since you've
visited our free article bank?
There's always room to improve in
this business and the more information you have, the better. Take
some time to brush up and maybe learn a few new tips:
http://www.inktreemarketing.com/selfpublishingarticles.htm
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Have You Heard?
Airleaf Publishing has a Holiday
Writing Contest they are very excited about. Make sure you check it
out.
Here is the link to the for more
information:
http://www.airleaf.com/upload/Airleaf2.htm
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Mention My Book!
Don’t forget to submit YOUR book! You'll find instructions at the
end of this section.
==========================
Personal Health Care Journal
The Total Transformation Challenge –
A Makeover for Body, Mind, & Spirit
Author: Roxayn Daniels, CPT, RHN
Available at
www.totaltransformationchallenge.com
How would you like to create your best body this year -- one that is
fitter, healthier and full of energy?! The Total Transformation
Challenge is more than a book. It is an empowering 10 week women’s
program that is guaranteed to help you become a fitter, healthier,
more beautiful woman or you receive your money back! The Total
Transformation Challenge is an amazing opportunity for you to
receive more life-changing information, inspiration, and tools than
you might receive from working with a personal fitness trainer, AND
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fraction of the cost of actually hiring a coach. The complete home
program includes a Total Transformation Challenge manual, a
meditation CD, a Challenge T-shirt, a special gift, and a chance at
some great prizes including an exciting Adventure & Spa Vacation for
Two, and more! For a free Fitness & Wellness Assessment that will
show you whether you could benefit from a Total Transformation
Challenge, as well as a preview of the program manual, visit
www.totaltransformationchallenge.com.
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Yoga for the Desk Jockey
Reduce the pain and strain from
working at a computer
Author: Susi Hately Aldous - Certified Yoga Instructor, BSc.
Kinesiology
Available at
www.yogaforthedeskjockey.com or
www.functionalsynergy.com
Are you a desk worker who spends at least 4 hours a day typing or
mousing?
Do you have pain or strain in your neck, upper back, shoulders,
elbows, wrists, lower or mid back, hips, knees or feet?
Do you get eye strain by the end of the working day?
Do you generally feel stressed out, or perhaps you feel a low level
anxiety that seems to always be under the surface…
and you want to:
• release the pain and strain that is so common when working in
front of a computer
• experience less strain in your eyes, and less headaches
• feel a greater sense of inner peace
Yoga for the Desk Jockey™ consists of quick stress-release yoga
exercises, simple breathing and meditation techniques that you can
do at the office, at your desk without having to change out of your
business wear. They will help to release the muscles that become
tight, strengthen the muscles that become weak, and help you to
achieve a peace of mind that can handle the deadlines, curve balls
and distractions that often occur in the day to day of working.
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***The intention of our Mention My Book section is to give free
exposure to self published books. Every bit of publicity counts! If
you want to submit your book for mention, please send an email with
the subject line “Mention My Book!” to us at:
info@inktreemarketing.com***
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Inspiration
If you always put limit on everything you do,
physical or anything else, it will spread into your work and into
your life. There are no limits. There are only plateaus, and you
must not stay there, you must go beyond them.
- Bruce Lee -
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To your publishing success,
Joni Pypers
VP Marketing
Ink Tree Ltd.
For more information on Ink Tree and our self publishing and book
marketing services for authors and publishers, visit us at:
http://www.inktreemarketing.com
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