The Ink Tree Report June, 2005
Last month I told
you about our latest large volume book sale of 20,000 copies of one
book. As always, when we make announcements like this we always have
authors coming to us to ask us how they can secure sales like this.
In this month's
newsletter I'm going to give you a bit of insight into who these
buyers are and what you need to do to land large volume sales.
Hope you find it helpful.
Joni Pypers
(Hamilton)
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Brought to
you by Ink Tree Ltd., your source of help for anything related to
self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
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Marketing,
Marketing, Marketing
Book
Marketing - Who are the Large Volume Buyers???
As a publisher, your goal is to
sell books.
Whether it's because you want to make a lot of money with your
book, or because you just want to get your message out to as
many people as possible, selling books is your number one
priority.
You hear us talking a lot about
large volume buyers, because large volume sales are what we
specialize in at Ink Tree. We work with these buyers every day to
sell books by the thousand -- with no returns.
When we tell authors and
publishers about these buyers, we are always met with a barrage of
questions. Who are these buyers? How do I reach them? Will they buy
my book?
If you're wondering the same thing
right now, allow us to give you a little insight. Here are the major
players:
--
Book Clubs.
There are book clubs that cover most every genre of book. Whether
you have a business book, a cookbook, a novel, a children's book, or
something else, there is probably a book club that would like to see
your book. Small tip: book clubs like to see galley copies, prior to
publication.
-- Corporations.
This is where you put your brainstorming hat on. What companies
target the same customers that you target? How can you convince a
company that your book will benefit them? The sky is the limit here.
You can propose cross promotions, customer incentives, gift with
purchase campaigns, and much more. Put together a great proposal
(you can find a template in our
Ultimate Book Marketing Kit) and
get pitching!
-- Catalogs.
Catalogs also buy in large volumes, with no returns. Think about how
many catalogs there are and the variety of products they carry. This
doesn't mean a bookselling catalog, but any catalog that is relevant
to your book. If you have a gardening book, approach a gardening
supply catalog. A children's book can be submitted to any catalog
targeted at mothers. Be persistent.
--
Display Retail
Companies. These are the buyers who purchase the
majority of the books we represent. Most authors aren't familiar
with display
retailers as they are a very specialized kind of book
buyer. They sell books in places like schools, office towers, trade
shows and shopping malls. If the display retailers like your book,
you are in for some potentially HUGE sales.
Those are the major players in the target market sales arena. You
should be focusing on each and every one of them in your
book marketing
plan.
© Copyright 2004 Ink Tree Ltd.
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Tips You Can
Use
Have you been searching for a good
print on demand company for your book? There are so many to choose
from that it can be a very tough decision. We can help. We've heard
nothing but good things about Blitzprint. We've worked with them
personally and definitely recommend their services.
http://www.blitzprint.com
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Have You Heard?
There are several
online places to submit your news releases for free. Here are a
couple to check out:
http://www.free-press-release.com/
http://www.prweb.com/
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Mention My
Book!
Don’t forget to submit YOUR book! You'll
find instructions
at the end of this section.
==========================
The Shy
Writer
Available at:
http://www.theshywriter.com
C. Hope Clark, Author
They Shy Writer:
An
Introvert's Guide to Writing Success, by C. Hope Clark of
FundsforWriters.com fame, is quickly becoming a source book for
writer convention speakers. With its simple lesson about writers
embracing who they are instead of falsely altering their persona in
order to sell a book, THE SHY WRITER is gently guiding writers to
"sell your words, not your soul." C. Hope Clark, a shy person by
nature, uses her own secrets and those of other writers to teach
writers how to navigate in the self-promotion arena without coming
unglued and without discarding the real person underneath. This book
was recommended in the May 2005 issue of The Writer Magazine.
==========================
Entrepreneurial
Spirits
Science, Spirituality and Success
Troy D White, Author
More
Information:
http://www.EntrepreneurialSpirits.com
The $10 Billion Dollar Book - 53 of
the worlds most successful Entrepreneurs share their untraditional
techniques to create massive success in your life and your business.
===========================
***The intention of our Mention My Book section is to give free
exposure to self
published books. Every bit of publicity counts! If you
want to submit your book for mention, please send an email with the
subject line “Mention My Book!” to us at:
info@inktreemarketing.com***
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Inspiration
"Many of life’s failures are
people who did not realize how close they were to success when they
gave up."
Thomas A. Edison
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To your publishing success,
Joni Pypers (Hamilton)
VP Marketing
Ink Tree Ltd.
For more
information on Ink Tree and our
self publishing and
book marketing services for authors and publishers,
visit us at:
http://www.inktreemarketing.com
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