The Ink Tree Report April, 2005
Dear
author/publisher,
It's been a busy
month for us here at Ink Tree. We've been working hard to address
all of our publishing hotline questions and will likely incorporate
some of them into upcoming newsletters. We're also working on
negotiating another big non-traditional volume sale that may result
in a sale of 25,000 - 100,000 copies of one book! I'll keep you
posted on that one.
This month's
newsletter focuses one a unique non-traditional market for selling
books - your book's website. We haven't touched much on this area
much in the past, but it's something I'm personally learning more
and more about and I think it's a great avenue for selling more
books.
You'll find out
more below... on with this month's newsletter...
Joni Pypers
(Hamilton)
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Brought to
you by Ink Tree Ltd., your source of help for anything related to
self publishing and
book marketing.
Visit us at
http://www.inktreemarketing.com
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Marketing,
Marketing, Marketing
Do You Want to Know How to Sell More
Books Through Your Website?
Various studies have shown that
54% to 85% of online purchases begin with a search engine. And
just getting listed is not enough. You have to be at least in the
top 10 results to start getting traffic from the search engines,
with 34% to 69% of clicks going to the top 3 spots.
Do you have a website so you can sell
your book directly to the customer without having to pay commissions
to bookstores and distributors?
If you don't, you should. If you do,
are you selling enough books on your site?
You should know about the
opportunities available to you online today. The power of publishing
articles online to increase traffic to your site, reciprocal linking
to increase your search engine ranking, and much, much more.
I'm sure you also know all about the
power of publicity and how much of an impact your news release can
have on the media. Did you also know that your news release can have
as much of an impact online?
Understanding how to research the
most appropriate keywords for your website is a crucial first step.
In order to meet the demand of internet searchers, you must know
exactly what they are searching for. Once you know what they are
searching for, you can then learn how to optimize your website to
ensure that those potential customers find your book's website.
How important is it to understand the
potential for
selling your books online? Have a look at these numbers:
- Well over 400 people search online
for "cookbooks" each and every day.
- Over 138 people search online for
"mystery novels" every day
- 405 people look for "self help
books" online every day
...and that's just a few of the popular book genres. Imagine who is
out there looking for a book just like yours.
The possibilities are endless, and it
isn't nearly as difficult as you think to harness the power of the
internet to vastly increase book sales. What are you waiting for?
Get your book online today.
SPECIAL NOTE:
In our never-ending effort to help
you find new non-traditional avenues for book sales, we have
enlisted the help of a search engine optimization expert to create a
special program that will be available to only 5 of our subscribers.
If you want to increase the selling power of your website, this
program is for you.
We'll be sending out an announcement
within the next week with further details, so if you're interested,
watch your inbox. If you have any questions before then, email us at
info@inktreemarketing.com
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Tips You Can
Use
If you
are in need of graphic design or illustration for your book, I have
a great new resource for you. She is an incredibly talented artist,
and it is this type of professional design work that can really make
your book shine. Here's the website:
www.vboulayart.com
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Have You Heard?
Has publishing an
eBook ever crossed your mind? Are you working on one now and need
help putting it together? If you're considering publishing an eBook,
we have the perfect resource for you:
http://www.go-ebooks.com/
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Mention My
Book!
Don’t forget to submit YOUR book! You'll
find instructions
at the end of this section.
==========================
Cooking Around the Calendar With Kids
Amy Houts, Author
and
Apples, Apples
Everywhere
Lee Jackson, Author
More Info here:
http://www.imagesunlimitedpub.com/
Images Unlimited has
several other "Books for Cooks and Apple Lovers, Parents and
Children" on their website. They publish many tasty books for cooks
and apple lovers, as well as books for kids, parents and teachers.
==========================
Feeling Naked On The First Tee - An Essential Guide for New Women
Golfers
Ann Kelly, Author
Available at:
http://www.newwomengolfers.com/
Finally, a book that will boost the confidence
of the new woman golfer, written by someone who knows how it feels!
Packed with helpful hints and valuable information, this book
explains parts of the game that other golf books don't talk about,
in language the beginner can understand.
===========================
***The intention of our Mention My Book section is to give free
exposure to self
published books. Every bit of publicity counts! If you
want to submit your book for mention, please send an email with the
subject line “Mention My Book!” to us at:
info@inktreemarketing.com***
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Inspiration
"If you would not be forgotten as
soon as you are dead, either write things worth reading or do things
worth writing."
Benjamin Franklin
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To your publishing success,
Joni Pypers (Hamilton)
VP Marketing
Ink Tree Ltd.
For more
information on Ink Tree and our
self publishing and
book marketing services for authors and publishers,
visit us at:
http://www.inktreemarketing.com
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Sign up Here for The Ink Tree Report.
