Marketing A Book

Strategies and Tips for
Creating a Book Marketing Plan that Works

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Self publishing a book requires a lot of work, time and effort. It is a labor of love for most authors and the end results are unbelievably rewarding. However, publishing a book is one thing, but marketing a book is something entirely different.

Many authors are shocked when they finally complete their book after months, or even years of work, only to find that they now have to sell the book. The dream of bringing much needed information to the world often overrides the fact that the world has no way of magically knowing of the book's existence.

Self publishing a book also means marketing a book. If you don't have a thorough understanding of both, you likely will not succeed. When you hear success stories of self published authors who have sold hundreds of thousands, even millions of books, you must know that the book did not sell that many copies based on content alone.

There is much more to it than that. Seeing a need and filling it is a great reason for writing a book. Bringing new information to the world is an incredible task. If what you are offering in your book is needed, then yes, people will buy your book.

You may be missing one very crucial element though...

How is the world going to find out about your book?

Your job in marketing your book is to create awareness and drive sales. Without this component, your publishing venture will struggle. It takes us back to the old adage of "build it and they will come". Surely in our world of mass marketing and overused commercial advertising we now know that this simply does not work. The single biggest challenge facing most self published authors is breaking out of this thought pattern.

As a self publisher, you are now a business owner. You are a business person and you must think like one. In writing and publishing a book, you have created a product. Your job as self publisher is now marketing a book -- marketing a product. Your job is to run your business. Running your business means earning revenue and earning revenue means selling books.

The stronger your focus is on your book marketing plan, the more books you will sell. Start thinking about marketing your book as you're writing it and you will be well ahead of the game.


© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

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